DESCRIPTION:

What do businesses need today? A new way of thinking that opens a door that they did not know existed, a way of thinking that seeks a solution to an insurmountable problem through unorthodox methods or elements that would normally be ignored by logical thinking, that is, what the Businesses need Lateral Thinking.

Dr. Edward de Bono divides thinking into two methods, one called “Vertical Thinking” which uses the traditional logical process, and the other called “Lateral Thinking” which consists of interrupting an apparent thought sequence and arriving at the solution from another angle. .

The development of innovative ideas does not have to be the result of mere chance. Dr. de Bono's Lateral thinking method provides a deliberate and systematic process that results in innovative thinking.

ADDRESSED TO:

Responsible for leading innovation in companies, publicists, marketers, designers of any kind (graphics, industrial, interior...).

CONTENTS:

• Introduction Workshop to the Six Thinking Hats
• Lateral Thinking Facilitator Training Sessions:
  • Focus Techniques
  • Idea Generation Techniques
  • Harvesting and Treatment Techniques of Ideas
  • Lateral Thinking is a systemic approach to generating and filtering ideas that can be practiced by technical and non-technical personnel alike.